HaterDater Mobile Dating App

• In-app Content creator and manager
• Coordinated impact marketing campaign during Shark Tank episode airing
• Mobile application feature design

HaterDater is a dating app based on a study that people tend to bond more on things they mutually dislike than like. The product aims to match potential partners over things they mutually dislike and gained more than 150,000 global active users in the first year after launch.

My work entailed creating and managing all of HaterDater’s in-app content with over 4000 topics for users to swipe on, building user profile weights in specific categories ranging from introverted/extroverted, political preferences, environmental sustainability and other metrics. These metrics were used to inform a user’s compatibility score with the people they were swiping on in the dating section of the application with the app’s algorithms recommending the most compatible matches. 

People who clap when the plane lands

Gender neutral restrooms

Using disposable plates to avoid doing the dishes

Clippy the paperclip

People who say gracias at mexican restaurants

Through the use of data consent and geolocation, the app demonstrated promising use cases for providing location specific marketing analytics which was otherwise only obtainable through expensive marketing surveys. For example the app data could inform the exact number of users, demographically and geographically that liked/disliked/were unaware of a particular product such as Hershey’s dark chocolate or a specific show aired on Netflix. This data was very useful for providing marketing insights for large companies that wanted to understand specific regions that had a particular preference for their products and services. From this data, viral marketing graphics were also created based on each State or Country’s most hated or liked topics.

This was one of my favorite jobs in its requirement to closely examine occurrences in my daily life, current events and discussion topics with friends to create comedic and relatable content for users to engage with. It was exciting planning and executing the marketing campaigns pre-Shark Tank airing and having our servers crash due to the large number of app downloading during the episode taught me that a startup must always be prepared for the worst case scenarios that can occur during crucial moments. Haterdater was eventually absorbed by another dating company but I am grateful for my experience and still see huge potential for using a viral application to generate location-based data for marketing and demographic insights.

Creative writing, Technical support, Impact and reach marketing campaign management, Data analysis, Social media management

Featured on SharkTank Episode 909 – Signed with Mark Cuban for $200,000 Investment for 7.5% company share

Also featured on Forbes, Business Insider and other major new networks.

Ranked #1 lifestyle app in Germany 2017