NeuroMarket

Co-initiator, NeuroPitch presenter

NeuroMarket is a blockchain-powered biosensor data marketplace with policy-based data verification through non-fungible tokens (NFT) to provide a trusted exchange of neurological data between creators and businesses.

In order to develop quality BCI sensors, applications and services, a large amount of clean data must be obtained. Quality data is gold and is a significant bottleneck in the ability for the global neurotech market to move forward in its systems and applications. Currently there is a scarcity of data (such as EEG) in that much of the data is entrenched and kept solely within the database of its collector. There is also a lack of incentive of creators to invest the time and energy in producing biosensory data.

• Developing a diverse database of high quality EEG signals for the use of research, validation, quality tests, R&D and medical solutions.
• Tackling the issues of personal data ownership and management in clinical and commercial research which often is sold or changes hands without consent and compensation to the original participant. 
• Connecting participants who produce biosensor data, and customers who purchase the data for their needs

• Biosignal data will be produced independently by free will and full consent of individuals who wish to contribute to the world of research and enjoy the financial benefits of sharing their clinical data property. 

• Instead of using centralized services such as a specific clinic’s database, the data can be stored in an online marketplace with non-fungible tokens (NFTs) that can interact directly with the creator and purchaser through smart contracts.

• Smart contracts secure the ownership of the data and allow credit and payment to the creator as the data is shared among different buyers. For example 5% of the sale price is automatically credited to the creator during the transaction.

• The supply and demand between creators and buyers in the marketplace will help determine which type of data are highest in demand and from which BCI devices. This will help validate quality BCI devices over the more gimmicky devices and promote participant recruitment and the supply of biosensory data for specific research opportunities as they arise.

This project stemmed from the concern that data ownership, especially within the field of neurological data, is not secure and transparent in its management after collection during a clinical or commercial study. This hackathon was fast-paced and helped develop my skills in leading and coordination of tasks with my two teammates. It also honed my presentation skills in pitching a startup product and business plan. 

This project gave me more experience working with BCIs, conducting a literature review of EEG data usage in clinical and commercial environments, understanding blockchain technology in its ability to provide data ownership, conducting a TAM (total addressable market) analysis for neurotech, creating a business plan, model and go-to-market strategy and pitching live on stage in front of judges.

Awarded first place among 14 teams in NeuroPitch (2022), a brain-computer hackathon helping shape the future of neurotech.